To support its rapid expansion, L’Occitane needed a steadfast international technology partner and an all-encompassing, innovative management solution. In 2010, after studying the solutions available on the market, L’Occitane chose Yourcegid Retail.
Etienne de Verdelhan
VP Process Optimization & Chief Information Officer
Sweaty Betty needed a retail solution proven in the US market as well as the UK. “The challenge was to find a software partner who understood our business, shared our passion for retail and had the ability to support our US expansion”, says Smith.
For production and distribution, Arche turned to Yourcegid Supply Chain to help collaborate and share information with many of its suppliers, for instance, demand forecasts to help co-ordinate deliveries and production materials. Production schedules, procurement and sourcing are now all centrally controlled via head office using the software, with automated replenishment triggered directly from suppliers when stock levels risk getting too low. Easy to use analytical tools help determine costs and any savings to be made, the ideal quantities to produce, as well as when and how often.
The solution provides Delsey with a point-of-sale and store management system that is integrated with local fiscal, language, industry requirements (multi-taxes, multi-languages, etc.). Yourcegid Retail features a unique and centralized database shared by all channels and updated in real-time. This includes all customer, product, price and sales data. “Having a single centralized database managing the flow of merchandise, customer and sales data across all our distribution channels real-time was key for us. It also gives us the ability to continuously track and run reports on our sales and activities worldwide,” notes Cathérine De Bleeker.
After an in-house audit to identify their requirements, Devanlay’s IT department created a specification document and approached various software vendors. «We contacted a number of retail software providers in the market place, but in the final stages of the process, very few were capable of meeting our specific requirements. We needed a partner that could handle both franchises and branch stores, and capable of supporting our international organization. In other words, offer a solution in all the languages necessary, as well as adapting to country-specific regulations and local business practices. As 50 of our own stores are in the US, we needed an international provider with the ability to support our US network. We selected Cegid because they are committed to supporting us in our current and future markets and they didn’t hesitate to open an office in New York to help support and manage our expanding US operation,» comments Bader.
“The technology and systems development will offer a significant improvement in store services and systems, whilst also delivering on the future requirements and demands of our retail business strategy,” he adds.
Having launched as a shirt specialist in Glasgow in 1988, Ted Baker quickly became the place to buy the best contemporary men’s shirting around. From the beginning, Ted Baker had a very clear, unswerving focus on quality, and attention-to-detail, all delivered with a quirky sense of humour. What other brand would give away Paxo stuffing at Christmas, or a can of chocolate bunny hotpot for Easter? The out-of-the-ordinary marketing campaigns gained the quickly growing brand the title, ‘No Ordinary Designer Label.’
Quiksilver also plans to implement Yourcegid Retail for the new store openings, mainly the Roxy shops. The group will also install the software in all of its franchise stores. This will enable daily exchange of information with the franchises and will help build stronger communication between the organization and their partners, including their franchise network. The CRM and loyalty functionality within the software enables in-store staff to easily create customer loyalty cards that accumulate points regardless of the store where the purchase is made. All stores with this functionality, including the franchises, can participate in customer loyalty programs.
Cegid has a wealth of international expertise and we’re delighted to be working with such a prestigious brand as Barbour to support their expansion into new territories,” said Andy Cairns, UK director at Cegid. “We’ve mastered an array of retail practices across the globe and provide specific guidelines and tools to help each locality, increasing revenue and customer service.
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