“People used to visit us on their own initiative, but today we have to market our products proactively, just as any other commercial company. For that purpose, we have to be able to map our customers. When I started my job here, there was no large customer database, let alone any active prospection.”
“Our customers expect our products to always comply with the latest standards and regulations, so they can rely on us to solve their problems anytime, anywhere.’’
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