Cascade Insights is a market research company. Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, they’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups.
"Cascade Insights was hired to develop voice of customer information related to a new market segment for us. The team did a great job of distilling our information request into blocks so that we could understand different aspects of the response. But the execution and results of the project were outstanding. It has informed our messaging and has provided us with a framework to deliver our story in a way that the customers will be more aligned with. The process has opened our eyes to a whole new way of capturing market information. I anticipate using them again."
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