“From the get-go we were a web application, even before terms such as software as a service and cloud computing came into play. We were originally one of the very few web applications out there. The advantage of that was that we really only had to concentrate on maintaining and …

“We work very closely with customers for potential new uses to come up with tips or products that will meet the needs of that particular market. As a result, we’re now manufacturing well over 1,100 different SKUs, including all tip shapes and pen types. It’s grown from this little one-man …