Can Factory Testimonials

"New Media Age, reviewing Can Factory’s mobile website for Cineworld Cinemas, summed it up as “a slick, fit-for-purpose site that understands its audience.” Commenting on the apps “well-considered user journey” and “solid information hierarchy,” Vanita Tanna, Head of Information Architects and User Experience at Agency Republic, confirmed “cinemas all over the UK, a week’s worth of films for each, times, maps and directions are all easy to find.” “Once I find a film, I can securely buy tickets,” adding that the “clear, stepped payment process,” accompanied by “tips, opportunities to change my mind and a clear order confirmation” all contributed to “a smooth experience.” Touching on the usefulness of the Share My Location button, "which shows what’s screening around me,” Ms Tanna described the “friendly, informative messaging and consistent tone,” and approved the choice to dispense with ads and huge visuals in this “accessible mobile version” of the Cineworld Cinemas site. From New Media Age, 6th June 2010."

"This is a well thought out, easy to use app, and in the main, the user journeys work well for the key user goals. It ought to assist in driving Cineworld bookings."