“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns. Overall, clients, buyers, and affiliates have a far more professional …

“CAKE allows us to efficiently manage and track the performance of our affiliate program and provides the deep, real-time insight we need to meet our marketing goals — both today and as our business continues to grow.”