"We’ve managed to centralize and automate our forecasting process. We’ve also reduced average inventory for the Outdoor segment by $2 million and increased the service level to customers by over 20%.”
“Customers always want the latest gadget, so supply can occasionally be outstripped by demand. It’s really important that we have the right demand tools that enable us to make sure we’re putting that scarce resource in the right place so we really maximise the customer experience.”