Broadleaf Commerce was founded in direct response to the emerging needs of online retailers. Broadleaf Commerce's mission is to provide businesses with the core functionality required for online transactions while significantly reducing costs and improving efficiency. The flexible and extensible framework, which is easily customizable for specific business needs, allows organizations to reposition software licensing dollars to other business improvement initiatives. This is achieved while improving the functionality of the eCommerce channel and accelerating their return on investment (ROI).