Broadleaf Commerce was founded in direct response to the emerging needs of online retailers. Broadleaf Commerce's mission is to provide businesses with the core functionality required for online transactions while significantly reducing costs and improving efficiency. The flexible and extensible framework, which is easily customizable for specific business needs, allows organizations to reposition software licensing dollars to other business improvement initiatives. This is achieved while improving the functionality of the eCommerce channel and accelerating their return on investment (ROI).
"Soon after the initial launch, [the platform] had to more than prove itself by supporting the traffic generated from a segment of The Oprah Show. Although that generated a spike of six times our average load, the customer shopping experience was not adversely affected. Site performance is something we no longer concern ourselves with."
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