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In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
"This is the first time in many years that an advanced technology solution provides the insights necessary for us to really focus our marketing initiatives. Everyone that we have shown …
"BrightTarget regularly provides us with a list of customers whose buying patterns suggest they potentially could leave. But better still, this list is prioritised by value, so we can now …
"It was great to get a single view of our customer. I was really impressed with how quickly BrightTarget turned around our data. Thanks to BrightTarget, as part of our …
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