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In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
"As a fast growing and innovative technology company, we knew we needed to use our data more intelligently to generate more revenue and profits. Working with BrightTarget gave us a …
"BrightTarget regularly provides us with a list of customers whose buying patterns suggest they potentially could leave. But better still, this list is prioritised by value, so we can now …
"This is the first time in many years that an advanced technology solution provides the insights necessary for us to really focus our marketing initiatives. Everyone that we have shown …
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