In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
"BrightTarget regularly provides us with a list of customers whose buying patterns suggest they potentially could leave. But better still, this list is prioritised by value, so we can now focus our marketing budget on the most valuable customers."
Read BrightTarget Reviews, Testimonials & Customer References from 4 real BrightTarget customers.