Brightback, the automated customer retention company, is on a mission to help subscription-based businesses grow customer lifetime value while delighting users. The team brings decades of subscription and SaaS experience from companies like Zendesk, Twitter, Autopilot, BrightRoll, and Heap Analytics and is backed by top Silicon Valley investors.
"The success of a high-volume subscription business depends retaining customers and reducing churn. One way to reduce future churn is to understand the 'why' when your customers leave you. As a high volume SaaS company, it can be challenging to know why an account is breaking up with you due to sheer volume. Brightback provides us scalable and automated solution to this problem and allows us to surface opportunities to deflect churn."
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