"It's a big problem, despite the progress we've made. The criminals who sell illegal tobacco also sell cheap, illegal alcohol and drugs, so they are bring crime into our local communities. They'll sell illegal cigarettes to kids for pocket money prices without asking for proof of age."

“The aim of the True Rum campaign was to bring real Caribbean heritage to life in an emotive and aspirational way. The images and style that have been developed incorporate a character and integrity that is unmistakeably Caribbean. We wanted to link rum’s past to present, representing both its rich …