"This was a brilliant opportunity for us to do something fun for parents and their children. It was great for us to talk directly to consumers, really enjoyed by those that took part, and a fantastic engagement opportunity for our brand.”

“The campaign has been designed to maximise our impact with both consumers and trade: drive rate-of-sale, further enhance brand credibility, and engage our audience in immersive experiences – be that at festivals, on-trade outlets or via engaging activities at events. There are many strands, but it's very simple to describe: …