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Purple Group is an independent marketing communication and advertising agency with consulting roots. They are marketing for a better world in healthcare, housing, education, financial services, transportation, corporations, public health, social justice, nonprofits, and foundations.
Richter7 is an advertising, public relations, digital/database marketing and social media communications company. They offer a variety of strategic planning, market research and brand development services such as: brand modeling, touch point strategy, audience profiling and performance tracking.
The Yaffe Group's data is only part of the story. Each individual’s decisions and motivations are affected by both external and internal emotion triggers. Humanalytics meld together hard data with the fluctuating cycles of human emotion. It’s all part of their customer-centric approach to marketing. Putting your customer at the center of everything they do is important to making real human connections. Data and analytics give them insights. Walking in your customers’ shoes lets them see what emotions are driving their decisions.
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