“Reaching children from birth to five years and their families as well as six to nine year-olds, the challenges were to build the brand so that it clearly linked reading with literacy, gain greater state-wide community awareness of the importance of reading and literacy and engage multiple and diverse stakeholders …

“Brand One has been working with Archon Legal since our foundation. They have been integral in formulating our brand and our market positioning; taking it from launch, with the supporting marketing tools we needed, including the build of our website and sales collateral. In subsequent years, the team at Brand …