“Reaching children from birth to five years and their families as well as six to nine year-olds, the challenges were to build the brand so that it clearly linked reading with literacy, gain greater state-wide community awareness of the importance of reading and literacy and engage multiple and diverse stakeholders …

“Brand One have been great in assisting us to develop a new identity and look and feel for the NRW brand. The Brand One team worked closely with my Business Development and Marketing team developing an integrated brand identity and supporting design and production of collateral such as our new …