“Reaching children from birth to five years and their families as well as six to nine year-olds, the challenges were to build the brand so that it clearly linked reading with literacy, gain greater state-wide community awareness of the importance of reading and literacy and engage multiple and diverse stakeholders …

“Brand One has been a great support to our business and has provided us with strong marketing programs to support our growth. Over the past two years, thanks to Brand One we have developed a brand identity that I am proud of, as well as built stronger awareness of our …