“Reaching children from birth to five years and their families as well as six to nine year-olds, the challenges were to build the brand so that it clearly linked reading with literacy, gain greater state-wide community awareness of the importance of reading and literacy and engage multiple and diverse stakeholders …

“I have had some very positive remarks concerning our corporate image, including the website, business cards, colour themes on the stationery and our Oil Purification trailer. I am sure that this great response and the image that we portray is one of a professional and trustworthy company and effect the …