"Brand One has been integral in the formulation and transition of the new Growth Partners’ brand. The Strategic Workshop that helped to kick-start the process was one of the best things we’ve done for this company. It helped to clarify and articulate our business’s direction so that we could push forward into the future confidently. Brand One’s creativity also shone through in the development of our new brand look and feel. A practical and evolutionary change process took place where one of our existing brands was transformed to the new brand. This not only helped to minimise the cost of change, but it gave the business continuity. Subsequent campaigns have put life into our brand and business. We’re aiming for a broad target market and we feel we have the right platform and integrated strategies to build a stronger market position. The team at Brand One are very much a part of the Growth Partners’ team. As our outsourced Marketing Department, the proactively manage all contents, promotions and materials. Often, as Directors, we’re extremely busy and have to rely on the support to the Brand One team to keep things moving."