“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association …

“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and …