“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual …

“The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only …