“Brand Matters won an RFP with Community First Credit Union in 2015 following which Brand Matters developed a customized research program which led to a refreshed brand strategy for our community-based organization. This included employee roundtables and a series of senior management presentations. The organization buy-in to a new brand …

“Brand Matters consulting team's understanding of our external brand and employee engagement opportunities led to increased alignment and has rapidly produced results. We are already witnessing a change in understanding among our staff that a brand is more than a logo or a tag line; it is about the promises …