“Brand Matters won an RFP with Community First Credit Union in 2015 following which Brand Matters developed a customized research program which led to a refreshed brand strategy for our community-based organization. This included employee roundtables and a series of senior management presentations. The organization buy-in to a new brand …

“The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only …