“In 2015-16, Brand Matters developed the first ever national brand strategy and research study of our market place for Canadian Sales Professionals. Brand Matters’ analysis of our research results directly led to a compelling and relevant brand strategy and business model from which we immediately began to reframe our organization. …

“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association …