“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual …

“Brand Matters provided both strategic and creative services to a number of Canada Life marketing initiatives, often on very short notice. We were delighted with the results every time, and are pleased to recommend Brand Matters' services.”