Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a new internal branding approach which is designed to address the needs of our multi-generational workforce. Patricia's branding expertise is an extremely valuable asset for our projects. She is smart and fully dedicated to the assigned projects. It is a real pleasure working with her company.

Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and build awareness and engagement of our new brand. Brand Matters is now supporting the execution of our marketing plan including media planning and brand program management as we roll-out nationally. We are very pleased with the marketing expertise, collaborative nature, value-driven approach and strategic understanding as well as extensive project management, which Brand Matters continues to provide. They are a strong strategic partner and our national brand awareness has built from 0 to 32% since launch.

CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association – We’ll take you there’. The resultant branded marketing approach is going to help us move forward, we are very pleased with the process and strongly recommend Brand Matters.

Brand Matters delivered on what they said they would and they were very accommodating. They really added value and exceeded expectations. They shared industry knowledge; they are thought-leaders in developing internal brands.

Brand Matters provided both strategic and creative services to a number of Canada Life marketing initiatives, often on very short notice. We were delighted with the results every time, and are pleased to recommend Brand Matters' services.

The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual identity for the new CAST Child Welfare Institute. This was supported by Brand Matters' design team’s creation of graphic standards, templates and training. We are very happy with the results and the insights which Brand Matters provided.

We are very happy with the final product and we credit Brand Matters for keeping us on track and on time. Thank you again for your dedication to this project.

Brand Matters won an RFP with Community First Credit Union in 2015 following which Brand Matters developed a customized research program which led to a refreshed brand strategy for our community-based organization. This included employee roundtables and a series of senior management presentations. The organization buy-in to a new brand strategy enabled us to re-brand in a compelling and relevant manner from which we continue to see results.

The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only a few months following final recommendations. In essence, Brand Matters has delivered a bullet-proof brand strategy that our 16-member trade unions embrace. We confidently recommend Brand Matters.