“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual …

“In 2015-16, Brand Matters developed the first ever national brand strategy and research study of our market place for Canadian Sales Professionals. Brand Matters’ analysis of our research results directly led to a compelling and relevant brand strategy and business model from which we immediately began to reframe our organization. …