“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association …

“Brand Matters delivered on what they said they would and they were very accommodating. They really added value and exceeded expectations. They shared industry knowledge; they are thought-leaders in developing internal brands.”