Brand Matters Testimonials

“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual identity for the new CAST Child Welfare Institute. This was supported by Brand Matters' design team’s creation of graphic standards, templates and training. We are very happy with the results and the insights which Brand Matters provided.”

“Brand Matters consulting team's understanding of our external brand and employee engagement opportunities led to increased alignment and has rapidly produced results. We are already witnessing a change in understanding among our staff that a brand is more than a logo or a tag line; it is about the promises we make and keep as an organization. We strongly recommend Brand Matters.”