“Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a …

“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual …