“Brand Matters won an RFP with Community First Credit Union in 2015 following which Brand Matters developed a customized research program which led to a refreshed brand strategy for our community-based organization. This included employee roundtables and a series of senior management presentations. The organization buy-in to a new brand …

“The Brand Matters' branding process consisted of immediately engaging our team to gain input around hypotheses of our new offering and name. Through focus group moderation, Brand Matters developed the market positioning and naming recommendation with key external stakeholder input. This brand was then used to develop a new visual …