“Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a …

“The Brand Matters consulting team's understanding of our brand and multi-stakeholder organization led to increased alignment and has enabled us to move quickly and confidently through our rebrand. We have adopted all of Brand Matters' recommendations and have made significant strides toward our new brand and market positioning within only …