“Brand Matters consulting team's understanding of our external brand and employee engagement opportunities led to increased alignment and has rapidly produced results. We are already witnessing a change in understanding among our staff that a brand is more than a logo or a tag line; it is about the promises …

“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and …