“In 2015-16, Brand Matters developed the first ever national brand strategy and research study of our market place for Canadian Sales Professionals. Brand Matters’ analysis of our research results directly led to a compelling and relevant brand strategy and business model from which we immediately began to reframe our organization. …

“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and …