Brand Matters Testimonials

“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and build awareness and engagement of our new brand. Brand Matters is now supporting the execution of our marketing plan including media planning and brand program management as we roll-out nationally. We are very pleased with the marketing expertise, collaborative nature, value-driven approach and strategic understanding as well as extensive project management, which Brand Matters continues to provide. They are a strong strategic partner and our national brand awareness has built from 0 to 32% since launch.”

“CPPI re-branded with extensive internal and external stakeholder analysis through Brand Matters’ Brand Differentiation Model. Brand Matters has supported us in this challenging re-positioning with customized market research, brand strategy development, re-naming as well as tagline and visual identity development reflecting our new market positioning with the ‘Canadian Fuels Association – We’ll take you there’. The resultant branded marketing approach is going to help us move forward, we are very pleased with the process and strongly recommend Brand Matters.”