“Brand Matters has been working with us now for over five years. Brand Matters led the research review, strategy development and board consultation in the development of our first national consumer brand and marketing strategy for Canadian chicken. Following this they built an extensive strategic marketing plan to launch and build awareness and engagement of our new brand. Brand Matters is now supporting the execution of our marketing plan including media planning and brand program management as we roll-out nationally. We are very pleased with the marketing expertise, collaborative nature, value-driven approach and strategic understanding as well as extensive project management, which Brand Matters continues to provide. They are a strong strategic partner and our national brand awareness has built from 0 to 32% since launch.”