Brand Matters is a strategic marketing and brand consulting firm, bridging the gap between marketing strategy and the creative insights offered by advertising agencies. Brand Matters’ profile includes deep market research, brand strategy, award-winning creative and strategic marketing planning expertise. Brand Matters is a results-driven strategic marketing consulting firm delivering winning marketing and branding solutions – connecting business to brand. Their clients benefit from a strategic approach grounded in market research, brand strategy and integrated marketing planning.
“In 2015-16, Brand Matters developed the first ever national brand strategy and research study of our market place for Canadian Sales Professionals. Brand Matters’ analysis of our research results directly led to a compelling and relevant brand strategy and business model from which we immediately began to reframe our organization. Brand Matters’ insights further enabled us to streamline our marketing and sales efforts by focusing on offerings that matter the most to our members.”




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