“Frankly, when we tell stories of what our people have done, it makes your heart swell. Every quarter when we go through and celebrate the people who have been identified as the quarterly winners I think, ‘This is the greatest thing ever.’ It really elevates examples of people doing amazing things who otherwise probably wouldn’t get recognized on a global scale.”
"Virgin Trains used a bot to allow the British public to audition to become the voice on their trains. Over 9000 people took part in just 4 weeks and the campaign went on to win best Social Media Campaign of the Year at UK Digital Growth Awards."
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