“We now use Bloomerang for all mailing both regular mail and electronic. Each week throughout the school year we send an e-newsletter to our alumni and through the program we can track reads and responses. As a result we are now able to do segmented emails and letters to constituents …

“Bloomerang has helped us manage a 10% growth rate for 3 years running. Many factors play into that growth, but managing our constituents is a key factor. Our donor retention rate hovers around 20% higher than the industry average, and we can attribute some of that to Bloomerang.”