Black Swan is a pioneer in using proprietary AI techniques to transform raw social data into refined datasets that, through the use of patent-pending machine learning techniques, generate remarkably accurate insights into consumer trends — they call this Social Prediction. Using Social Prediction, Black Swan Data is able to predict consumer behaviour and trends more accurately and further ahead than anyone else.
“Black Swan identified motivations and behaviors that consumers follow and look towards. In particular this helped us to prioritize, refine and find outstanding proposition options in the all-important health and …
"We Identified several thousand trend manifestations that were shaping the category in each area. "
“Prioritising and scaling the ‘right’ innovation opportunities is a critical focus for us moving forward. Trendscope™ helps us to cut through the trend landscape and really distinguish signal from noise.”
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