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"The linear lead-to-conversion rate process was a problem because sales reps would open separate opportunities related to other individuals. It’s about a buying committee versus one person."
"Without Bizible, it would take us months to prove the success of our efforts or make sound arguments to shift budgets toward more profitable channels.”
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Google Attribution 360 brings online and offline media together for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns.
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