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Neu proactively bring ideas to you. This minimises risk and enables you to innovate faster. MIT defines Innovation as Invention x Commercialisation. But within complex organisations, this equation is often unbalanced. Smart inventions are poorly exploited and poor inventions are rushed to market, under pressure to justify their existence. To help you avoid these risks, Neu acts as an external innovation engine. Driven by their own curiosity and free from your specific constraints, they only get in touch once they have a commercially viable prototype that could thrive in your market. They bring informed potential. You decide whether your company is the right commercial home.
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