Billy Grace is the new industry standard for online marketing measurement, analytics, and optimization, offering a single source of truth for CMOs. They are a fast-growing AI start-up based in Amsterdam that was founded in 2022 by three online marketers with a clear vision. Together with a team of more than 10 different nationalities, they innovate, have fun, and inspire to make a global change in data-driven marketing. Their vision is to bring back strategy and creativity into marketing by saving time on data analysis and optimization. They are on a mission to deliver the worlds leading AI-powered operating system for digital marketers.
“With Billy Grace and the support of IWB, we’ve moved from guesswork to clarity. Smarter attribution and automation allowed us to scale underused channels like Snapchat and TikTok, cut inefficiencies, and grow both performance and profitability, without growing our workload.”




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