"By the start of our second season in business I knew that our manual systems just weren’t cutting it and I was worried that I was going to lose track of our forward bookings or make mistakes with the bookings I had. I’d looked into a number of different options but just hadn’t found what I wanted – I needed a system that would allocated specific bikes to a booking, not just a random bike from a group. Then I found BRM and all was well in my world. At this stage we are only using a fraction of what the system offers, but this will change as our in house systems and processes develop."