"Being custodians of a historic brand such as Maldon Salt, there was a mixture of excitement and trepidation in exploring a bold new look and feel to the brand that respected the past but embraced the future; partnering with Big Fish ® was like an extension of our own team the approach was inspiring, at times scientific and most certainly fun but overall collaborative and respectful with the right care and focus on the history of the brand and the future ambition. We are delighted at the outcome that has received an exceptional response worldwide and is the catalyst for a new brand era for Maldon Salt. The brand, design and overall marketing consultation and collaboration with Big Fish ® are services I would recommend without hesitation and that Maldon Salt continue to utilise."