“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
“What surprised us about the Bench technology was the simplicity of discovering one access point for the entire ecosystem. All of a sudden, our teams could start testing channels for clients faster than ever.”