Since 2009, BeezUP has focused exclusively on e-commerce sales in marketplaces and on price comparison engines by providing an e-commerce data feed management platform to more than 1,000 online retailers in Europe, including Norauto, Lapeyre, Gémo, Intersport, Maxitoys, Castorama and Mobiliermoss. The BeezUP adventure began nearly ten years ago when Michel Racat and Charles Barat, then founders of an online store, were faced with the need to handle multiple customer acquisition sources. To achieve sufficient profit margins, they had to develop marketing and technical expertise in multiple acquisition channels. That’s why they developed BeezUP, an e-commerce data feed management platform for price comparison websites, marketplaces and other digital acquisition channels.