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Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture. The company has offices in nearly every U.S. state as well as in Canada, Mexico and Argentina, with customers throughout North America, South America, and Europe.
“Algorithmic Optimization helped us exceed the KPI. Basis’ PMP library and access to native placements allowed us to broaden the campaign’s reach and target a larger audience.”
“We customized creatives per placement to take advantage of the full-screen real estate of “Stories”. The text field was adjusted on other placements to deliver the message without truncation.”
“Before the campaign, 25% of independent bookstores were in danger of closing, and since the launch of the campaign, that number has drastically dropped to 5%.”
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