Backbone Media, LLC targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, they’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. They align their employees’ passions with the brands they represent.