"We have been working with Optimus for over 8 years. Over this time both the Optimus and Snapfish have matured as businesses with all the transitions and changes that entails along the way. The main reason our partnership has endured is a testament to their approach of treating us as partners and their recognition that any strategy needs to begin with an understanding of what we need commercially as the starting point. At every stage, Optimus have clearly explained the implications of any required changes and have always taken a long-term view when these changes have led to variations in their earnings. In short, Optimus have always worked hard to ensure the affiliate channel has delivered on our objectives and both sides of the partnership have benefitted as a result."