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Hope&Glory PR had to give theirselves a label, they’d describe theirselves as a consumer brand and lifestyle agency that helps organisations connect with consumers through the media that influences them most. But they’d rather skip the label and let you decide for yourself. The agency was started by James Gordon-MacIntosh and Jo Carr back in November 2011. After working together at Seventy Seven PR for three years, they decided to strike out and form their own agency.
Look East PR and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and it's the most important factor of all. In fact, their research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information.
Thomas Puckett Brand Communications have spent more than three decades creating and developing brands. Now they are pouring that knowledge of human motivation into digital capture sequences that stream brands into productive and profitable one-on-one engagement with their fans and customers. Their approach has always placed a strong emphasis on the customer experience Their clients offer their customers. This approach has proven to be prophetic, because now it is those same customers who play a huge role in marketing communications. No matter what the brand vision internally, no matter how clever the advertising, it is the people who actually experience their brands who are going to carry their messaging into the digital world. More than ever, marketers must focus on making customer experience a powerfully positive experience.
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