"This new attribution model is the tool we as an agency have been searching for, as it helps us document effect across different media platforms at scale and eliminates the problems we have been experiencing with typical first / last-click attribution models in a lot of common platforms."
"Thanks to AudienceProject’s measurement, we have gained a great deal of knowledge about the effect of doing in-game advertising. This has helped us make informed decisions on how to allocate budget to in-game advertising going forward."