"This new attribution model is the tool we as an agency have been searching for, as it helps us document effect across different media platforms at scale and eliminates the problems we have been experiencing with typical first / last-click attribution models in a lot of common platforms."

“Before working with AudienceProject, we were scouring the market for partners who could provide us with insights into audience reach. Despite being a big problem for advertisers, solutions to solve this were scarce as independent panel-based audience measurement is not a standard in the UK market.”