"This new attribution model is the tool we as an agency have been searching for, as it helps us document effect across different media platforms at scale and eliminates the problems we have been experiencing with typical first / last-click attribution models in a lot of common platforms."
"It is crucially important for us at Dailymotion to help our clients understand the actual impact of video ads running on our network. Thanks to AudienceProject’s Brand Lift Studies, we were able to show one of our automotive brand clients that the money spent on our inventory has an actual impact on ad recall, brand preference and purchase intent. This enabled us to strengthen the relationship with the client and offer an added value to our offering."







