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"Using AudienceProject’s cross-media audience measurement solution has allowed us to measure our clients’ campaigns across addressable and linear TV and report de-duplicated audience reach, frequency and composition. This has helped us document the benefits of investing in Finecast on top of linear TV, proving the value of our inventory and …
"Universal measurement has long been the missing component in unlocking multi-channel advertising potential. OTT is growing enormously as audiences realise the benefits of watching TV in a more flexible, personalised way. However, for advertisers to support this growth, a solution was needed which shows how unique audiences behave across channels …
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
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