AudienceProject Testimonials

"Universal measurement has long been the missing component in unlocking multi-channel advertising potential. OTT is growing enormously as audiences realise the benefits of watching TV in a more flexible, personalised way. However, for advertisers to support this growth, a solution was needed which shows how unique audiences behave across channels and platforms, especially linear TV. Working with AudienceProject and TechEdge allows us to facilitate this level of reporting through our MetriX solution while remaining privacy compliant."

"Thanks to AudienceProject’s Full Reach technology, we have been able to deliver high-quality sociodemographic audiences on every single impression, whether the traffic originated from cookie-based or cookie-less browsers. This has allowed us to achieve a 49% uplift in reach for sociodemographic audiences."