"Thanks to AudienceProject’s Full Reach technology, we have been able to deliver high-quality sociodemographic audiences on every single impression, whether the traffic originated from cookie-based or cookie-less browsers. This has allowed us to achieve a 49% uplift in reach for sociodemographic audiences."
“Before working with AudienceProject, we were scouring the market for partners who could provide us with insights into audience reach. Despite being a big problem for advertisers, solutions to solve this were scarce as independent panel-based audience measurement is not a standard in the UK market.”