AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers and agencies get the most value from their advertising spend. They provide an independent, cross-media audience measurement platform with everything you need to create effective multichannel campaigns. With their platform, you can measure, optimise and plan your campaigns to reach and impact your audience cost-efficiently across channels, formats and devices.
"Universal measurement has long been the missing component in unlocking multi-channel advertising potential. OTT is growing enormously as audiences realise the benefits of watching TV in a more flexible, personalised way. However, for advertisers to support this growth, a solution was needed which shows how unique audiences behave across channels and platforms, especially linear TV. Working with AudienceProject and TechEdge allows us to facilitate this level of reporting through our MetriX solution while remaining privacy compliant."
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