"We used to mainly communicate with guests via paper marketing or our website, which wasn't always the most up-to-date. Like most attractions, things can change in an instant depending on variables like the weather and staffing schedules, and we wanted to be more responsive to that."

“In the past, they would have had to stumble on queue times, but now they have a lot more control over their itinerary. We can put essential information right at guests' fingertips. It's something that guests appreciate and delivers an experience that they really want and desire.”