"It’s important to take off your marketing hat for a second and think of yourself as a consumer, a person. 2020 was a hard year for all of us. So we wanted to do something for our subscribers that would lift their spirits—something they could wake up to and look …

“Any time any of us got a text message from a brand, we would talk about it. It always got our attention: ‘Oh look, I got this text message from so-and-so about a sale, isn’t that cool."

“We’ve seen about a 39x+ return on investment on our text messaging program. We’re so excited to try even more strategies and campaigns with Attentive.”

“SMS is one of our best-performing channels for ROI. It gives us a direct line to our most loyal customers.”