“Social media is one of the most used touchpoint in our business; rather than an option, the project was a huge opportunity for growth. We engaged in active listening and have achieved significant results. As expected, Atlantic's support proved to be invaluable. We are already working on incorporating new tools; …

“With Salesforce, we are now able to manage 99% of leads within an hour; the lead conversion rate rose from 5% to 15%. For sales reports, we replaced over 300 Excel sheets with dashboards, giving our managers immediate data visibility.”