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Civic Entertainment Group has led the way in cultural marketing, providing integrated solutions to top-tier brands including Ford, HBO, Verizon, Airbnb, Snap, A&E, Facebook, CNN, NFL and NBC, among many others. They’re known for big ideas creating long-term brand platforms designed to impact culture, address the biggest societal issues, build loyalty, stimulate work of mouth and generate client revenue. In 2012, the Seacrest Global Group took notice of them and acquired a majority stake in CIVIC with the vision of continuing to build this world-class marketing services agency that creates unique engagements among media, entertainment, technology, sports and consumer brands.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
MRY compel people to act. To do. To watch. To buy. To fall in love with your brand. They are a dynamic creative agency that unlocks cultural relevance to create ideas that uniquely captivate and compel. Their ideas are designed to be channel-proof. They go deeper than demographics to truly understand the cultural and behavioral. They work with devotion to create content and experiences humans are more likely to care about and engage with. They offer a full spectrum of services to make sure their big ideas meet all the needs of their clients.
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