AppsFlyer is a cloud-hosted marketing analytics and mobile attribution tool that helps app marketers with conversion tracking and campaign management. Its key functionalities include retention tracking, social media metrics, audience segmentation, attribution modeling, and customer journey mapping. The program offers a module that allows you to attribute app installs to specific media sources and marketing campaigns.
You can use AppsFlyer’s granular dashboards to attribute source channel or network, creatives for users, ad group, and ad type. The software offers dynamic retention and cohort reports, and permits you filter information and compare user performance and behavior. Further, you can use a flexible grouping feature to analyze trends particular to users that interacted with the app through the same ad, country, media source, or campaign.
AppsFlyer tracks the user journey from app finding, to download to in-app activities to assist marketers to make informed decisions.
Learn about and swiftly act on concerns that need instant attention. Obtain insights from any place, even away from your office.
Deep linking has a big effect on your users' web-to-app voyage and directs every user to the right destination.
Observe your data perform live, as in-app activity and installs are logged and reported instantly after occurrence.
Customizable dashboards and pivot reports allow you to share low- and high-level analyses and reports with important stakeholders.
Learn which creatives and campaigns aren’t effective, and where poor UX or other problems are making users to remove the app.
Merge subscription revenue data and in-app purchases with ad revenue data to find out the full LTV (lifetime value) of each user.
You can flexibly define impression and click lookback windows to set campaign objectives. This can have a considerable effect on your profits.
FeaturedCustomers has 1,806,316+ validated customer references
including reviews, case studies, success stories, customer stories,
testimonials and customer videos that will help you make better
software purchasing decisions.