-
Who is ApexDrop best for - their role(s) within what kind of companies.
ApexDrop™ influencer and photography services are a great fit for brands and agencies interested in gaining brand awareness and increasing sales with the power of user-generated content.
-
How does ApexDrop benefit them?
Marketers, Creative Directors, and eCommerce Directors love ApexDrop™ because it can help them create massive quantities of influencer and lifestyle content to connect brands with their target audiences in an authentic and natural way.
Micro-influencers and amateur photographers love ApexDrop™ because it helps them affordably discover new and interesting things to photograph and share with their followers.
-
How technical do users need to be to use ApexDrop's software?
ApexDrop™ does all the heavy lifting of managing content creators and brand relationships to produce massive quantities of lifestyle content and social media posts. Though not required, best results are achieved by brands with the resources to reuse their lifestyle content after the campaign. ApexDrop™ provides guidance on best practices for content repurposing.
-
What makes ApexDrop a leader in this space?
ApexDrop™ has always believed that authenticity matters. No more fake reviews. No more fake followers. While other agencies and software focus on paying influencers cash to leave biased reviews, ApexDrop™ has avoided the “sellout” nature of influencer marketing by giving content creators creative freedom and using products as compensation. This helps ApexDrop™ build trust between consumers and brands since authenticity never goes out of style.
ApexDrop™ has always believed that authenticity matters. No more fake reviews. No more fake followers. While other agencies and software focus on paying influencers cash to leave biased reviews, ApexDrop™ has avoided the “sellout” nature of influencer marketing by giving creative freedom to content creators and using products as compensation. This helps ApexDrop™ build trust between consumers and brands since authenticity never goes out of style.
-
Who are ApexDrop's biggest competitors (3-5 companies)?
Currently, there are no other fully-managed, micro-influencer product sampling systems like ApexDrop™. However Social Native, Traackr, and Klear are popular offerings for paid influencer services and influencer management software.
-
How/why is ApexDrop better than those competitors (or most others in their market)? What about ApexDrop is unique, stronger, easier, etc.?
The primary difference between ApexDrop™ and their competitors is that ApexDrop™ is a full-service agency and not an expensive piece of software. Based on a study of over 40 popular influencer services available in 2019, ApexDrop™ was found to be the most affordable option on a cost-per-post basis for producing license-free content with outsourced micro-influencers. ApexDrop™ does this by helping their clients’ send hundreds of their product samples to the best micro-influencers in exchange for feedback. Based on feedback from over 300 clients big and small over five years, the most common feedback received is that ApexDrop™ is easier, more affordable, and in many cases, more productive than the other options currently available.
-
What kind of features can customers expect ApexDrop to release in the near future? And longer term?
ApexDrop™ remains cutting edge by continually expanding its content marketing services. Watch for our new apps and software to further simplify influencer and content marketing.
-
Which popular or common software does ApexDrop integrate with?
ApexDrop™ has teamed up with several popular social media distribution platforms to help monetize influencer content. Ask your sales associate for details.
-
Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc) and limits for ApexDrop. If it's not simple, use broad estimates or ranges for typical setups.
The ApexDrop™ fee is $100 per unique post or photo produced plus a $1,500 one-time onboarding fee. This price does not include the cost of the product sample(s) sent to the content creators or shipping costs.
-
Does ApexDrop offer a trial or free download available?
ApexDrop™ offers world-class service and a unique offering that requires expert attention to many moving parts from beginning to end. Each campaign is customized appropriately for clients and influencers to assure the best possible results, therefore free trials are not currently offered.
-
Does ApexDrop offer any kind of training/education for their product?
At no additional cost, ApexDrop™ provides ongoing training and best-practices education in micro-influencer marketing to their clients in the form of PDFs, emails, phone calls, and videos throughout the campaign.
-
Describe the implementation process and timeline for ApexDrop software.
Upon completing the ApexBrand™ application, campaigns begin within 1 to 6 months, based on availability. Typically, campaigns take between 3-12 months to finalize depending on the size of the order, the brand’s eligibility, and the campaign availability.
-
What are the ApexDrop support options? List all.
Each brand is assigned a Brand Success Manager whose job is to assure campaign success.