ApexDrop helps consumer brands interact with their target audiences on a personal level through the power of validated, expertly sourced social Influencers. We do that by matching consumer brands with the right micro influencers (i.e. creators that have an average of 5k-30k followers) who create and share branded content on social media with their fans. Micro influencers frequently have a more passionate audience than celebrity influencers do. The 80/20 rule applies here: just as 20% of your customers generate 80% of your sales, these brand advocates generate more leads and more sales conversions than any other type of influencer.