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Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. As mobile traffic increases and surpasses desktop volumes, publishers are required to develop a multi-screen digital strategy that adapts to usage trends and stays ahead of the competition. Catering to publishers’ ever-changing needs, Marfeel developed a proprietary technology that analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout, to address these, which results in maximizing readership levels, engagements, pageviews, loading time and ultimately- ad revenue.
OpenX is a global leader in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX's unified monetization platform combines an ad server and a real-time bidding ad exchange to deliver the highest revenue across every digitally connected screen. OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.