Anthropic Testimonials

"Today's brands exist as a massive mosaic of digital touch points, different narratives, and experiences that can't be contained in a static guideline document." This overwhelming complexity, combined with pressure to prove ROI and create content at scale, has pushed marketing teams into settling. Kantor explained, "Teams end up with a culture of 'it's good enough' because they simply don't have the time to do better. They're trapped in a cycle of managing brand compliance instead of growing their brands."

"When I asked why Claude performed so much better at these tasks than other models, they explained their focus on making AI feel human—training it to convey concepts naturally. It sounds counterintuitive to use AI to keep brands human, but that's exactly what we needed. We're using AI to handle the analytical burden so marketing teams can stay in their creative, human headspace. Claude was the perfect partner for that vision."