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Archetype is a global agency working across the field to build brands that attract, brands that offer a unique position and brands that effect real change in the world. They partner with category creators and industry leaders to build the world’s most magnetic brands, through strategy, creative, communications, and digital. They are 650 curious and creative individuals in 20 offices around the world that work together knowing that their clients’ success is their success.
Many marketers see the online world as simply a collection of websites, landing pages, banner ads, keyword links and apps. They get that. But they also see more. Much more. To them, the internet is a powerful network of various trackable links that, if strategized, executed and managed effectively, can subtly attract, collect and funnel people toward you, telling your story every step of the way so that viewers fully understand how you meet their needs.
Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It’s here that the group decided that they were hungry – not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent.
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