Anderson Group is a dynamic and forward-thinking brand marketing & communications firm focused on fueling growth and new market development for companies of all sizes. Their pioneering Behavioral-Led Marketing approach was developed over decades of solving their clients' needs and challenges. The process is empowered by data, measurable human behaviours, and insights on changing consumer attitudes, habits, and expectations. This often allows them to uncover unexpected solutions--no matter the size of the project or medium involved--and gives them a unique understanding not only of the customer journey and buying process, but also their 'Clients' Journey" and how to optimize both.
"We had to make the difficult decision to cancel our largest fundraising event of the year. Instead of hosting a virtual banquet, we chose to partner with Anderson Group to create a well-made and meaningful video to share the stories of the homeless individuals in our community. We believed this would be our best chance of raising the end of year support that we need. This video has been shared on social media, through email campaigns, in churches and local businesses, and in small in-home gatherings. We have already reached thousands with this video, compared to the 800 we would have reached during our in-person banquet."
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