“The best investment PIXIA Corp made this year was hiring the Borenstein Group to evaluate our messaging and create an entirely new online presence for our company. The advances we made in our products and services far outpaced what we advertised online, and there was a giant disconnect that disrupted our lead generation and caused confusion with prospective customers. The Borenstein Group evaluated our products and services against our messaging and helped us completely change our online presence with a new website with multiple conversion points that auto-populated SalesForce.The new website and content opened the door to new market segments and verticals as opposed to our old site which ignored certain industries and populations. With Borenstein’s help, our lead generation went viral a few months after releasing the new website. Before hiring the Borenstein Group, we spent four months searching for a firm that could help us address new opportunities, support existing customers and convert more leads. We chose Borenstein because they were the only firm with technical backgrounds who understood our very complex products and niche customers and could translate that into content that reached a much broader audience in other markets.”