"I've known Geno for years, as one of the leaders in the affiliate space and the man who literally wrote the book on Affiliate Management; it was a no-brainer who to hire to do a comprehensive analysis and audit of our affiliate program. With minimal effort on our side, the AM Navigator team dove head first and uncovered gems we were blind to for years. Having a fresh set of eyes and experts review your affiliate program from A to Z is something every company should do. Despite your best efforts, managing something every day causes you to be too close and overlook obvious things. The AM Navigator team identified key areas where we're able to attack low hanging fruit and improve the performance and ROI of our affiliate program, not just for us (the merchant) but additionally, for our partners (publishers). We believe that our affiliate program's success is a two-way partnership; our publisher's success is our success and AM Navigator assisted us in uncovering opportunities for both parties."