Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers, and achieve higher levels of profit in direct and interactive marketing campaigns. Alliant’s proprietary Cooperative Performance Databases are built from historical transaction-level customer records contributed by many of the world’s leading direct response marketers, powering marketing decisions with a rich, detailed source of consumer behavioral information.
“We’ve been testing out some Alliant segments, and they are crushing it in terms of engagement and traffic! Alliant continues to gain a reputation as a proven, effective source for attracting quality customers. For this reason, Dragon360 is now working with Alliant on similar customized data initiatives.”
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