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Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers, and achieve higher levels of profit in direct and interactive marketing campaigns. Alliant’s proprietary Cooperative Performance Databases are built from historical transaction-level customer records contributed by many of the world’s leading direct response marketers, powering marketing decisions with a rich, detailed source of consumer behavioral information.
"Alliant is a valued business partner in helping us realize the potential of our significant database through sophisticated modeling that provides key insights into customer behavior and needs."
"Alliant custom models have been an important part of our acquisition and house strategies. Whether title-specific or geared for particular affinities, their custom models continually perform well and have been …
“We’ve been testing out some Alliant segments, and they are crushing it in terms of engagement and traffic! Alliant continues to gain a reputation as a proven, effective source for …
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