


Brands are Boring is a group of creative individuals spread over four countries. Their headquarters is based in the vibrant city of Amsterdam but their brand names are created all over the world. They love to make new brands come to life, they literally breathe branding. They've been in the naming business since 2010 and are still getting better at naming names every day.
The Naming Group partners has partnered as naming agency of record with leading Fortune 500 companies including Capital One, General Motors, Reebok and Kohler to create memorable names such as the Venture Card and the Chevrolet Sonic among hundreds of others. They are the founders of The Namescape School of Thought - the belief that every brand has a collection of named offerings that must work together to communicate overall brand meaning. Their unique focus on the namescape ensures that every name they develop works with the names around it to tell a cohesive story, strategically advancing their clients’ brands.
WANT Branding is a unique brand consultancy. They create brands that demand attention and that deliver brand performance. They are a team of experts from branding, strategy, advertising, design & digital – even, ex-client side people too. For 30 years they’ve created brands with distinction helping their clients’ brands get an unfair share of attention, competitive advantage, and to grow.