Aktana provides CRM suggestions and decision support for global pharmaceutical sales and marketing teams. Data-fueled suggestions and insights are delivered within a sales professional’s existing CRM workflow, assisting in better decision-making. Aktana serves an entire life sciences organization by helping to coordinate multichannel marketing initiatives and facilitating learning via reporting on which program elements are most successful for which customers. Aktana is headquartered in San Francisco, and has offices in New York, Tokyo and San Diego.