“We experimented with ideas like bolting Akixi Lite onto the Horizon license price, with the hope to upsell to Akixi 1000/2000 in future, when customers had already seen the benefits for themselves. Recently, we even looked at carrying out a mass activation of Akixi Lite on existing base accounts, as part of 1-2 month free trial, with the goal of converting as many users as possible once the free trial ended. Fast forward to the Gamma Roadshow in June 2022, and we discovered Akixi had already created the perfect solution to our problem.”